Associate Director, Marketing, Lung Tumor Focus
Company: AstraZeneca GmbH
Location: Gaithersburg
Posted on: September 20, 2024
Job Description:
At AstraZeneca, we turn ideas into life-changing medicines.
Working here means being ambitious, thinking big, and working
together to make the impossible a reality. We're seeking an
Associate Director for our Oncology Business Unit, focusing on Lung
Tumor Marketing. This role is pivotal in developing and
implementing a tumor level strategic plan for the US across and
above lung cancer indications. You'll be part of fulfilling our
ambition to be world leaders in Oncology, delivering the value and
potential of our game-changing pipeline!This position is based at
our Gaithersburg, MD campus.Accountabilities:As the Associate
Director, you will develop plans and priorities across and above
brand at the tumor level to ensure franchise success and launch
readiness. You'll lead workstreams to deliver OneLung targeting and
reporting, align indication segmentation inputs, and assess channel
effectiveness and KPI tracking to ensure resource maximization.
You'll also collaborate closely with cross-functional partners for
the development and executions of aligned lung cancer tumor
strategy, capitalizing on cross-brand synergies.Essential
Skills/Experience:
- Bachelor's Degree in relevant field
- 5 years' confirmed experience in pharmaceutical and/or
healthcare industry with experience in one or more of the
following: managed markets, brand marketing, sales, market
research/analytics, planning
- Prior in-line marketing experienceDesirable Skills/Experience:
- Advanced degree in Life Science, MBA, Medical, or Pharmacy
- Oncology experience
- Knowledge of U.S. Oncology landscape including Community
oncology and Hospital oncology dynamics, GPOs, Payer landscape,
Specialty Pharmacy partners
- Strong Marketing experience (developing brand strategy,
performing positioning, messaging, segmentation, targeting, leading
ad agency, providing direction on annual budget planning)
- Experience across multiple promotional channels (Personal,
Non-Personal and Digital, Patient marketing)
- Launch experienceWhen we put unexpected teams in the same room,
we unleash bold thinking with the power to inspire life-changing
medicines. In-person working gives us the platform we need to
connect, work at pace and challenge perceptions. That's why we
work, on average, a minimum of three days per week from the office.
But that doesn't mean we're not flexible. We balance the
expectation of being in the office while respecting individual
flexibility. Join us in our unique and ambitious world.Why
AstraZeneca?As Commercial Leadership within Oncology, our ability
to effectively and creatively market our products and lead our
business has a meaningful impact. It powers our business to lead
the way for the industry and to impact more lives. making a
difference to those living with cancer. We are driven by an
entrepreneurial spirit, enabling us to proactively take
initiatives, speak up and see first-hand the difference we've made.
We embrace continuous change and improvement, encouraged to think
differently and develop game-changing ideas. At the forefront of
the fast-moving Oncology industry we ensure rapid decision-making
and laser-focused investment.Ready to make your mark on the
healthcare ecosystem? Apply today and join us in building the
future of Oncology!
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Keywords: AstraZeneca GmbH, Alexandria , Associate Director, Marketing, Lung Tumor Focus, Advertising , Gaithersburg, Virginia
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