Senior Digital Fundraising Campaign Manager
Company: Natural Resources Defense Council
Location: Washington
Posted on: October 23, 2024
Job Description:
Senior Digital Fundraising Campaign Manager
Job Locations
US-NY-New York - US-DC-Washington
Job ID
2024-5534
# of Openings
1
Group
Communications
Overview
NRDC is a non-profit environmental advocacy organization. We use
law, science, and the support of 3.1 million members and online
activists to protect the planet's wildlife and wild places and to
ensure the rights of all people to clean air, clean water, and
healthy communities. NRDC was founded in 1970 and our people helped
write some of America's bedrock environmental laws, including the
Clean Water Act and many of the implementing regulations. Today,
our team of more than 700 lawyers, scientists, economists, policy
advocates, communications experts, and others work across the
United States and the globe from our offices in Beijing; Bozeman,
Montana; Chicago; New Delhi; New York; San Francisco; Santa Monica;
and Washington, D.C. Position Summary The Senior Digital
Fundraising Campaign Manager will work closely with others on
NRDC's Digital Advocacy and Fundraising team (DAF), the
Communications and Membership Departments, issue experts and
program staff, and our outside direct marketing agency to execute
digital fundraising and engagement campaigns and projects for NRDC
and the NRDC Action Fund. The Senior Digital Fundraising Campaign
Manager will help drive big picture digital fundraising strategy,
oversee online fundraising campaigns and projects, conduct online
testing, analyze data and apply learnings, and more.
Responsibilities
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. Reasonable
accommodations may be made to enable qualified individuals with
disabilities to perform the following essential functions:
- Develop, manage, and launch
multi-channel digital fundraising campaigns and projects for NRDC
and the NRDC Action Fund.
- Draft and edit detailed fundraising campaign plans in
collaboration with the Director of Digital Fundraising, other
staff, and outside consultants.
- Draft and edit compelling copy for fundraising deliverables
such as emails, donation forms, SMS, P2P, digital ads, web copy,
video scripts, and more.
- Coordinate planning and development of fundraising campaigns
with a wide range of key teams and departments at NRDC.
- Develop and execute testing strategies and analyze and apply
results to future efforts.
- Develop and produce campaign reports and leverage analyses to
make data driven decisions moving forward.
- Ensure campaigns and other fundraising and advocacy efforts are
helping the organization achieve fundraising, engagement, DEI, and
audience acquisition goals.
- Partner in management of paid and earned acquisition strategies
that grow our donor support base, including online advertising
(search, display, social, etc.), chaperoned emails, list appends,
and more.
- Run campaigns and develop tactics to acquire, retain, and
upgrade monthly sustaining donors.
- Collaborate in the development of creative and impactful
fundraising efforts on social media.
- Stay abreast of digital fundraising best practices, trends, and
tools that will help drive more revenue, convert new donors, and
better engage our audience.
- Develop occasional advocacy and engagement content. The above
list of duties is not comprehensive but generally demonstrates the
types of matters under this position's responsibility. Other duties
may be assigned.
Qualifications
Education & Experience:
- Bachelor's degree or higher in a related field
- 4-7 years of professional experience in a digital fundraising
campaign manager or higher role, ideally in the environmental,
social justice, science, and/or health and wellness space.
- And/or a combination of equivalent education and/or experience.
Skills, Abilities, Competencies
- Experience managing large multi-channel digital fundraising
campaigns and projects in coordination with many stakeholders.
- Knowledge of digital advocacy and fundraising best
practices.
- Strong digital copy writing skills. Must be able to draft
punchy, motivating copy with clear cases for giving and
calls-to-action, and must be able to translate complicated public
policy and legal issues into effective direct response copy.
- Proven project management expertise and experience using work
management tools like Asana and Basecamp.
- Experience working on tight deadlines to produce time sensitive
campaign deliverables like breaking news email and SMS
appeals.
- Strong oral communication skills with a demonstrated ability to
talk to different NRDC teams, participate actively in group
meetings, lead brainstorms, etc.
- Experience pulling and analyzing data and producing in-depth
campaign reports.
- Working knowledge of CRMs and their technical capabilities as
they relate to digital strategy and campaign planning. Experience
working with Springboard, Marketing Cloud, and Salesforce a
plus.
- Experience collaborating effectively with a team of many
diverse stakeholders.
- The ability to manage multiple competing priorities.
- A passion for protecting our environment and addressing the
climate crisis.
- Competence with and commitment to diversity and inclusion;
ability to be an effective partner with diverse colleagues, leaders
and partners.
- Ability to travel to NRDC U.S. based offices, approximately
10-15% annually
- Commitment to NRDC's mission, values, and DEI principles NRDC
is committed to advancing diversity, equity, and inclusion, both in
our work and in our workplace. We believe that celebrating and
actively welcoming diverse voices and perspectives is essential to
solving the planet's most pressing environmental problems, and we
encourage applications from candidates whose identities have been
historically under-represented in the environmental movement. We
are an equal opportunity employer and do not discriminate in hiring
or employment on the basis of race, color, religion, gender, gender
identity or expression, marital status, sexual orientation,
national origin, citizenship, age, disability, veteran status, or
any other characteristic protected by federal, state, or local law.
Pursuant to the San Francisco Fair Chance Ordinance, we will
consider for employment qualified applicants with arrest and
conviction records. We offer competitive salaries, excellent
benefits, and a supportive working environment. Salary is based on
a nonprofit scale and is commensurate with skills and experience.
Internal equity will be reviewed and considered to determine a
final offer. For this position, the salary range is $104,000 to
$115,000. The position you are applying for is part of the
bargaining unit represented by The Washington Baltimore News Guild
(WBNG / The Newsguild-CWA Local 32035). Our offices are open and we
are operating in a hybrid model. We offer NRDCers flexibility, and
we ask them to come into the office and spend meaningful time there
in collaboration with their colleagues. We call this purposeful
presence. As a science-based organization, NRDC aims to do our part
to help contain the COVID-19 public health crisis. For the sake of
health, safety, and equity, we ask that people be vaccinated unless
they have an approved medical or religious accommodation or other
exemption in accordance with state and local law. We consider a
person to be vaccinated two weeks after receiving one full course
of a CDC-approved vaccine. In accordance with state or local law,
new hires will be asked to attest to vaccination, those wishing to
do so may request medical or religious accommodations or other
exemptions via NRDC Employee Relations. NRDC treats all
vaccine-related data confidentially, in keeping with local, state,
and federal laws. To apply, visit www.nrdc.org/careers and upload
your resume and cover letter. Please mention where you saw this
posting and upload any additional materials that showcase your
abilities. Due to the high volume of applications, we will contact
only those candidates we would like to interview. Please no phone
calls, emails, or in-person resume drop-offs. If you experience
technical problems while applying or if you are a person with a
disability and need assistance applying online, please reach out to
iCIMS Customer Care at 1-800-889-4422. For more about NRDC, visit
www.nrdc.org.
Need help finding the right job?
We can recommend jobs specifically for you!
Click here to get started.
Keywords: Natural Resources Defense Council, Alexandria , Senior Digital Fundraising Campaign Manager, Executive , Washington, Virginia
Didn't find what you're looking for? Search again!
Loading more jobs...