Director of Marketing
Company: Data Society
Location: Washington
Posted on: October 27, 2024
Job Description:
We AreData Society Group delivers top-tier, instructor-led, and
industry-specific data and AI workforce training programs designed
to meet the needs of Fortune 1,000 companies and governmental
organizations at all levels. Our mission is to empower workforces
with the skills necessary to drive success and innovation, from
foundational data literacy to advanced AI and Machine Learning
expertise. Through practical, hands-on training using real data
sets and tailored projects, we ensure that learning is directly
applicable to real-world business challenges, generating tangible
results for our clients.Beyond training, we amplify the impact of
our educational initiatives by fostering a global community of data
leaders. We connect executives in data, analytics, AI, and security
roles through exclusive content, events, and forums, enabling them
to share insights, explore innovations, and collaborate on solving
the industry's toughest challenges. This community-building aspect
not only enhances the learning experience but also positions our
clients at the forefront of the data-driven revolution, helping
them to stay ahead in a rapidly evolving landscape.Skills You
BringWe are seeking an action-oriented, data driven, hands-on, and
versatile Director of Marketing to be the first full-time marketer
for our rapidly evolving Go to Market efforts. This role will be
responsible for developing, implementing, and supporting the
company's marketing activities, from building brand awareness to
driving leads for the sales team. You'll be the driving force
behind identifying and executing against multiple simultaneous
marketing opportunities, with a strong focus on generating
high-quality leads that convert to new client relationships.This
role will also require you to act as a generalist marketer and
collaborate closely with marketing leadership, sales, product, and
leadership teams to align marketing efforts with our strategic
goals and enhance our market presence. You'll be part of a rapidly
growing organization making a significant impact in the data,
analytics, and AI space with the opportunity to shape and execute
marketing strategies that drive business growth.Key
Responsibilities
- Performance Marketing: Develop and execute comprehensive
performance marketing strategies to drive lead generation and sales
opportunities. Utilize data-driven insights to optimize campaigns
across various channels, including SEM, PR, social media, email
marketing, and content marketing.
- Lead Nurturing: Develop and implement lead nurturing programs
to engage and convert prospects throughout the sales funnel. Work
closely with the sales enablement and sales teams to ensure a
seamless handoff of leads and optimize lead conversion rates.
- Campaign Management: Manage end-to-end campaign processes,
including planning, execution, tracking, and analysis. Ensure
campaigns are aligned with business goals and deliver measurable
results.
- Marketing Opportunity Analysis and Execution: Use your strong
understanding of B2B sales and marketing principles, including
account-based marketing, value proposition, content strategy and
development, product promotion, and go-to-market planning and
programs to identify and prioritize opportunities to execute
against. Test and learn which tactics are most effective and work
cross-functionally to scale them.
- Analytics and Reporting: Monitor and analyze marketing
performance metrics. Prepare regular reports and dashboards to
track key performance indicators (KPIs) and provide actionable
insights to improve campaign effectiveness.
- Budget Management: Manage the marketing budget efficiently,
ensuring optimal allocation of resources across various
initiatives. Track expenditures and report on ROI for marketing
activities.Professional Qualifications
- 5+ years of experience in B2B marketing and 2+ years of team
leadership, with a strong focus on performance marketing/demand
generation and using analytics to make data-driven decisions.
Experience in the data and AI industry, training sector or related
fields, and in innovative growth company environments, is highly
desirable.
- Deep knowledge of targeted lead generation and track record
exceeding lead generation goals.
- Experience developing, nurturing, and managing opportunities
with a proven track record of managing and scaling successful
campaigns.
- Expertise in at least 2 digital marketing channels, including
paid demand generation, PR, social media, or email marketing.
- Experience with HubSpot is preferred and a more general
understanding of CRM tools, principles, and best practices is
required.
- Strong analytical skills with experience using marketing
analytics and data visualization tools to assess marketing
activities (e.g., Google Analytics, HubSpot, Power BI etc).
- Strong writing abilities, with the ability to translate
technical materials and concepts into buying facing
communications.
- Basic design capabilities to create and adapt marketing
materials within brand guidelines.
- Excellent communication and interpersonal skills, with the
ability to work effectively with cross-functional teams.
- Tech-savvy, capable of troubleshooting marketing and sales
technology challenges.
- Proficiency in Microsoft Office (Outlook, Word, Excel,
PowerPoint) or Google Tools (Gmail, Docs, Sheets, Slides).
- Ability to thrive in a fast-paced, dynamic environment, develop
and execute against priorities in ambiguous environments, and adapt
to evolving business needs.
- Reliably capable of critical thinking and originating creative
ideas.While our roots are in Washington, DC, our employees span the
globe, and you will receive support to work remotely effectively
and collaboratively. Current base salary range is $125,000 -
$175,000. This position is eligible for full benefits including
health, medical, dental, short and long-term disability, and life
insurance, as well as our 401k, transit subsidy, unlimited PTO, and
15 paid holidays during 2024.Affirmative Action/EEO statement:At
Data Society Group, we don't just accept differences - we celebrate
them, we support it, and we thrive on it for the benefit of our
employees, our products and our community. Data Society Group is
proud to be an equal opportunity workplace and is an affirmative
action employer. We are committed to equal employment opportunity
regardless of race, color, ancestry, religion, sex, national
origin, sexual orientation, age, citizenship, marital status,
disability, gender identity or Veteran status. We also consider
qualified applicants regardless of criminal histories, consistent
with legal requirements. If you have a disability or special need
that requires accommodation, please let us know.Data Society Group
does not accept unsolicited resumes from third party
recruiters.
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Keywords: Data Society, Alexandria , Director of Marketing, Executive , Washington, Virginia
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