Consumer Insights Manager (National Geographic)

Company: Disney
Location: Washington
Posted on: October 31, 2024

Job Description:

The Consumer Insights Manager manages the primary research work that supports National Geographic Content and especially National Geographic Media. Differentiated from the teams who conduct brand research or deliver performance data within Disney, this role will focus on the tactical research questions that will improve audience engagement and conversion across National Geographic's content platforms. This may include work to support television and streaming teams, social media, digital content, and/or magazines.Candidates for this role must be comfortable with a breadth of research methodologies, including the fundamentals of quantitative, qualitative, and UX research. Candidates must be able to execute primary research projects from start to finish - determining scope and objectives with stakeholders, leveraging appropriate methodologies and/or external partners to run studies, and be adept at translating data sets into actionable insights and compelling deliverables. Candidates for this role should also have experience drawing from syndicated and omnibus data sources to inform thought-leadership for the organization.Candidates must have a strong professional presence, experience in leading by influence, and the ability to build strong relationships with cross-functional stakeholders. They must be comfortable sharing insights across different levels of the organization, with the potential to work directly with executives to uncover new market opportunities and higher-level strategic insights.Responsibilities:

• Designing and executing primary research (quantitative, qualitative, and occasionally UX research)
• Curating complex data into compelling stories and presentations
• Designing, implementing, and monitoring customer feedback loops
• Supporting multiple lines of business with regular reporting on audience reach or media valuations
• Mining syndicated resources for product, market, and business insights
• Pushing a regular cadence of thought-leadership and insights across stakeholder groupsBasic Qualifications:
• 5 years minimum experience in a Consumer Insights, Market Research, UX Research, Strategy, or similar role required.
• Ability to design and produce compelling narratives and visualizations from data.
• Experiencing project managing high profile projects and presenting findings to executive level stakeholders.
• Experience with DIY survey tools, data platforms, and online qualitative software.
• Experience managing outside vendors.
• Must live within a commutable distance to D.C office. Position requires someone onsite 4+ days a week. No relocation will be provided.
• Strong verbal and written communication skills
• Critical thinking and analytical skills are a must - both in assessing the needs of the business as well as the ability to analyze data and produce actionable insights.Required Education:
• Bachelor's or similar degree in Social Science, Business, or StatisticsPreferred Education:
• Master's degree or higher in Social Science, Business (MBA, Admin), or Statistics
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Keywords: Disney, Alexandria , Consumer Insights Manager (National Geographic), Executive , Washington, Virginia